We partner with UNICEF Andorra to drive their most critical goal: donor acquisition. What started as a digital restructuring has become an ongoing strategic collaboration focused on converting visibility into real support.
UNICEF Andorra had strong brand recognition but lacked a digital system to channel that visibility into donor sign-ups. Their social media needed strategic direction, the website had room for improvement, and they had yet to launch a newsletter, an untapped direct line to their most engaged audience.
La oportunidad era clara: cerrar la brecha entre conocimiento y acción.
We audited unicef.ad to identify opportunities to improve the user experience through a communication system entirely focused on donor acquisition. We designed and launched their first-ever newsletter as a direct engagement tool with their supporter base, and restructured their content to turn passive followers into active donors.
Cada pieza, cada campaña y cada activo visual se diseña con una pregunta en mente: ¿esto nos acerca a un nuevo socio?
This is not a project with a delivery date. We continue to work with UNICEF Andorra as their strategic communication partner, providing ongoing support in strategy, content and campaign execution.
crecimiento medible en nuevas altas desde el relanzamiento digital.
mayor notoriedad y visibilidad de marca en todo el país, impulsando cada campaña de captación.
