La dirección creativa detrás de una marca en crecimiento.
We are the creative and strategic team behind Pura Vida Açaí. Creative direction, on-location content production, communication strategy and social media management for a brand that operates both as a local experience and as a growing franchise.
Pura Vida Açaí needed a creative partner who understood both sides of their business: the local experience at each location and the scalable brand vision as a franchise.
Necesitaban una dirección creativa coherente que conectara producto, comunicación y comunidad bajo una misma línea estratégica.
We took on the full creative direction of the brand. We define the communication strategy, produce content on-location at their venues, manage their social media and ensure every visual asset and message stays on brand.
We work both the local side, content that connects with each location's community, and the franchise side, making sure the brand feels professional, appealing and ready to scale.
Es una colaboración activa. Formamos parte del día a día de Pura Vida Açaí como su equipo creativo de referencia.
la gente conoce, identifica y asocia Pura Vida con la marca de confianza para açaí de especialidad.
posicionados como el lugar de referencia para açaí de especialidad en su mercado, con una marca construida para crecer.
