Caral Buildings had no existing brand. They needed a complete visual identity that could work across every touchpoint, from construction site signage to corporate materials, while communicating professionalism and trust in a competitive market.
We designed the full brand system from zero: logo, colour palette, typography and visual language. Then we extended it into real-world applications, site hoarding and signage for active developments, packaging, social media assets and staff uniforms.
Cada elemento se diseñó para funcionar como un sistema, no como piezas aisladas.
una identidad de marca completa diseñada desde cero, lista para escalar.
extendida a señalética de obra, packaging, digital y uniformes como un solo sistema.
