The creative direction behind a growing brand.
We are the creative and strategic team behind Pura Vida Açaí. Creative direction, on-location content production, communication strategy and social media management for a brand that operates both as a local experience and as a growing franchise.
Pura Vida Açaí needed a creative partner who understood both sides of their business: the local experience at each location and the scalable brand vision as a franchise.
They needed a coherent creative direction that connected product, communication and community under a single strategic line.
We took on the full creative direction of the brand. We define the communication strategy, produce content on-location at their venues, manage their social media and ensure every visual asset and message stays on brand.
We work both the local side, content that connects with each location's community, and the franchise side, making sure the brand feels professional, appealing and ready to scale.
This is an active collaboration. We are part of Pura Vida Açaí's day-to-day as their go-to creative team.
people know, identify and associate Pura Vida with the brand they trust for specialty açaí.
positioned as the go-to spot for specialty açaí in their market, with a brand built to grow.
